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17min chapter
He Turned $300/mo Into $3,750,000/mo From GARDENING
My First Million
Cultivating Innovation: The Journey of New Fruit Varieties
This chapter explores the complex process of developing new fruit and vegetable varieties, focusing on licensing and branding unique crops like the Honeycrisp apple. It highlights the challenges breeders face, including the time-consuming cultivation process, and the strategic business aspects of selling successful varieties. Personal anecdotes illuminate the dedication of individuals in agriculture, while discussions on local food sourcing and innovative practices reveal the evolving landscape of the farming industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode