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The Authority Hacker Podcast - Actionable Online Marketing
Undercover Success Series #3 – How Kevin Espiritu Increased Site Revenue by 400% in 12 Months
Oct 4, 2017
Kevin Espiritu, AH Pro member, shares how he increased site revenue by 400% in 12 months. Topics include: driving Pinterest traffic, targeting informational keywords, building an email list, starting challenges, creating a review site, future plans, and expanding into multiple niches for increased revenue.
36:08
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Quick takeaways
- Committing 100% to a single project and focusing on impactful actions led to a significant increase in revenue for Kevin Espiritu's gardening authority site.
- Implementing content templates, leveraging 301 redirects, and utilizing the shotgun skyscraper strategy were key growth levers that contributed to the success of Kevin Espiritu's gardening website.
Deep dives
Key Point 1: Taking a passion project blog from low income to full-time income
In this podcast episode, Kevin Espiritu discusses his journey of turning his failed passion project blog into a full-time income. A year ago, he was only making a couple hundred bucks from his website, but with dedicated effort and strategic changes, he was able to significantly increase his revenue and make it his primary source of income. He emphasizes the importance of committing 100% to a single project for a long period of time and focusing on the smallest things that make the biggest impact.
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