eComFuel Growing Epic Gardening: From Solo Founder to Mid-8 Figures in 3 Years
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Apr 26, 2024 Kevin Espiritu, Founder of EpicGardening.com, shares his journey of turning his passion for gardening into a successful media and eCommerce brand. The podcast discusses strategic choices, sustained organic traffic, community engagement, scaling content creation, seed management, and challenges of managing an eCommerce platform.
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Early E-commerce Efforts
- Kevin Espiritu, before Epic Gardening became a brand, was familiar with Andrew Youderian's e-commerce work.
- He used Andrew's advice for a different project, now lost to time.
Epic Homestead Transformation
- Kevin transformed his 1/3 acre suburban lot into the Epic Homestead.
- It boasts raised beds, fruit trees, a pond, greenhouse, chicken coop, and rainwater harvesting system.
Content Backdrop
- The Epic Homestead serves as a compelling backdrop for creating gardening content.
- It creates the illusion of a larger farm setting, despite being in a suburban area.