Have you ever wondered how to build a media and eCommerce empire centered around your passions? In today’s episode, I’m sitting down with Kevin Espiritu, the founder and CEO of EpicGardening.com, the world’s most followed gardening brand with nearly 3 million subscribers on YouTube. We'll dive into his journey of turning a deep-rooted passion for gardening into a global media powerhouse.

Listen in as we discuss the strategic choices that have fueled Epic Gardening's success, highlighting the role of platforms that drive sustained organic traffic and enhance community engagement. We also explore the complexities of scaling content creation and managing a detailed supply chain for seeds—a critical component of Kevin’s business model. Lastly, we dive into the seed management process, underscoring the operational challenges involved in maintaining a thriving eCommerce platform.

You can find show notes and more information by clicking here: https://bit.ly/3U1iQHZ

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