eComFuel
Andrew Youderian | e-Commerce Entrepreneur
Looking for detailed information from top experts on researching, launching and growing your online eCommerce business? Look no further. Join your host Andrew Youderian, an experienced eCommerce entrepreneur, each week as he pulls aside some of the industry's top experts to give you down to earth, actionable advice served up with a side of comic relief. Learn from the masters how to turn your 'make money online' attempt into a profitable, growing online store. Get show notes, in-depth eCommerce Fuel posts and your free copy of Andrew's highly reviewed 55-page eCommerce guide at eCommercefuel.com.
Episodes
Mentioned books
Nov 14, 2025 • 57min
Crafting Comp Plans, Building a Network of Manufacturing Partners & Vintage 4x4 Rigs
Walt Wimmer, CEO of Tom's Offroad and a vintage Ford Bronco enthusiast, shares his journey of transforming a family business into a thriving eCommerce brand. He talks about balancing heritage with innovation and managing thousands of SKUs. Walt reveals his unique compensation philosophy tied to performance and discusses the challenges of global manufacturing partnerships. He also delves into marketing strategies that work, including the power of email and events, while reflecting on the nostalgic allure of classic Broncos and modern models.
Nov 7, 2025 • 45min
The Forgotten Ad Channel Quietly Delivering 4x-10x ROAS
In this discussion, guest Kate Ahl, founder of Simple Pin Media and a Pinterest advertising expert, reveals the platform's hidden potential for eCommerce success. She explains how Pinterest functions as a search engine, not just a social platform. Kate shares strategies for achieving impressive ROAS, the importance of long-term attribution timelines, and how AI can enhance creative campaigns. Discover the ideal niches for leveraging Pinterest and the right approach to targeting and analytics for sustainable growth.
Oct 31, 2025 • 24min
Stealing eCom Marketing Playbooks for Short-Term Rentals
Explore the intriguing world of short-term rentals as a new Airbnb venture unfolds, despite the risks involved. Discover the art of finding a reliable co-host and the meticulous process of curating a property for guests. Learn about the power of professional photography and AI in crafting compelling listings and guest experiences. Delve into home automation plans aimed at efficiency and gain insights on tax strategies that can offset risks. Finally, uncover the unique satisfaction of creating a tangible guest experience, merging lifestyle with investment.
10 snips
Oct 24, 2025 • 22min
Prioritizing AI Investments + Sora 2
Struggling to keep up with AI developments? You're not alone. Discover why business owners must get hands-on with their AI strategies and treat it as a long-term transformation. The podcast dives into automating back-office tasks for significant gains and introduces tools to simplify your workflow. Emphasis is placed on balancing automation with human oversight to avoid pitfalls. Plus, insights on Sora 2 reveal its creative potential and the importance of storytelling in an AI-driven world. Get ready to explore the future of AI in business!
Oct 17, 2025 • 27min
Top Takeaways from ECF Live 2025
This year's gathering in Bozeman was a rollercoaster of emotions and insights. Founders shared their vulnerable stories of failure and recovery, while AI took center stage with impactful demos. Attendees buzzed with fresh energy, thanks to an influx of new members. Keynotes balanced serious topics with lighter moments, showcasing the emotional depth of the community. Additionally, discussions on international hiring brought attention to the complexities of building compliant teams. Exciting changes are planned for next year, hinting at even more engaging content ahead!
Oct 10, 2025 • 26min
Rules for Prioritizing Business and Life When You're Struggling to Fit It All In
Feeling overwhelmed? Discover how to prioritize when life feels chaotic. Explore frameworks for decision-making and the five core responsibilities of leadership. Learn the importance of scheduling intentional work blocks and how to ignore low-impact tasks for greater leverage. Dive into insights on company culture, hiring strategies, and the necessity of understanding financials. With reflections on burnout and practical tips, this discussion offers a tactical guide for clarity in both business and life.
Oct 3, 2025 • 1h 4min
Made in America: Growing FilterBuy.com Into a $250 Million Business (Rerun)
David Heacock, CEO of FilterBuy.com, transformed a family business into a $250 million U.S.-based manufacturing giant. He discusses the bold decision to stop importing and embrace domestic production, highlighting the competitive edge of streamlined logistics. David shares insights on early Amazon strategies and the importance of hiring experienced leaders. He emphasizes the significance of building a sustainable legacy and the delicate balance of automation and human labor in his factories. Tune in for a masterclass in competing against overseas manufacturing!
Sep 26, 2025 • 51min
Rethinking AI, Ad Spend & Growth Strategy as a Founder
In this engaging discussion, Adam Callinan, founder of Pentane and former co-founder of BottleKeeper, explores using AI wisely in business. He shares insights on rational ad budgeting, particularly for Q4, and unveils common mistakes in digital marketing. Adam reflects on balancing family life with entrepreneurial demands, emphasizing the importance of time management and growth versus profit strategies. They also delve into how AI can streamline operations while stressing the value of hands-on hobbies for well-being.
Sep 19, 2025 • 58min
Favorite Business Books, Influencers Ruining the Internet & Wealth Managers
Bill D'Alessandro, a seasoned e-commerce entrepreneur and co-host of Acquisitions Anonymous, dives into the world of founder life and marketing. He discusses the impact of influencer marketing and the rise of consumer skepticism. Bill shares insights from his reading list, recommending key titles that shaped his entrepreneurial mindset. They explore wealth management strategies tailored for business owners, including tax optimization techniques. Prepare for a lively exchange filled with practical advice and memorable anecdotes!
38 snips
Sep 12, 2025 • 39min
Building an AI Brain: Lessons from a Failed Attempt and How We're Building v2.0
Patrick Ryan, Director of Ops at ECF, shares insights from his journey in developing an AI bot for the community. He reflects on the lessons learned from a previous failed attempt and discusses the advancements in AI technology that informed the new project. Topics include the ethical implications of AI, the importance of human connection in tech, and practical applications enhancing member support and forum interactions. Patrick also highlights the challenges of recruiting skilled AI talent and the balance needed between automation and personal engagement.
