eComFuel Podcast Bootstrapping from $5 to $50M in 3 Years
Dec 19, 2025
Andy Gould, co-founder of Batch, shares the journey of transforming a college Greek food cart into a booming hemp-derived THC business nearing $50 million in revenue. He discusses overcoming the challenges of restricted advertising by creatively utilizing Meta ads and building a content flywheel. Andy highlights the significance of vertical integration and navigating industry regulations. He also reflects on co-founder dynamics and the upcoming impacts of federal hemp law changes, advocating for the future of his rapidly growing company.
AI Snips
Chapters
Transcript
Episode notes
Greek Food Cart Origins
- Andy Gould and two college roommates started with a Greek food cart at UW-Madison and ran it between classes and summers.
- That early business taught them to operate together and sparked their entrepreneurial partnership.
Margin Compression Pushed Integration
- Margin compression in raw materials forced Batch to move up the supply chain into finished products.
- Vertical integration and launching their own brand became the survival strategy after extract prices collapsed.
Brutal Meta Learning Curve
- Batch spent years repeatedly trying and failing to advertise on Meta due to account shutdowns and rejections.
- Their breakthrough came after mastering compliance workarounds and building relationships at Meta.