eComFuel Podcast

Optimizing Your Three Most Powerful Profit Levers - Financial Mastery Commandment # 3

Jan 30, 2026
A wake-up scenario about losing a third of your profits sparks a deep dive into three high-impact profit levers. They cover smart price testing that can boost margins instantly. The conversation digs into trimming payroll and ops to drive profitability. It also explores tax and retirement moves that keep more cash in your pocket.
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ADVICE

Increase Prices Immediately

  • Raise prices now and track contribution margin, not revenue.
  • Even small increases can double profits while often reducing returns and support load.
ANECDOTE

Avocado/Orange Price-Change Example

  • A $3M business with 10% margin raised prices 15% and saw revenue fall 10% but profit more than double.
  • The owner did less work and achieved a much higher net profit immediately.
ADVICE

Announce Price Hikes Proactively

  • Communicate price increases to customers ahead of time and offer a short pre-increase window.
  • Use urgency to reward existing buyers and reduce backlash.
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