eComFuel Podcast Reviewing Our 2025 Predictions
Dec 5, 2025
Join Bill D'Alessandro, an e-commerce entrepreneur and founder of Natural Dog Company, as he revisits 2025's bold predictions. They discuss how shifts in global sourcing impacted margins and the rise of affluent consumers despite economic chaos. Bill reveals the implications of rising ad costs and how AI influenced Google’s position. The conversation also explores new trends like GEO, the importance of vertical integration, and Amazon's evolving marketplace dynamics. Tune in for insights on what lies ahead for e-commerce!
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Episode notes
The Year Of Pockets
- 2025 behaved like a barbell: top consumers and categories thrived while many others struggled.
- Affluent buyers and sellers not affected by China sourcing captured disproportionate spending and performance.
Source International Talent Directly
- Hire international talent directly instead of relying on staffing agencies to avoid large spreads.
- Use placement-focused services or source candidates yourself to capture the margin and improve ROI.
Margins Fuel Ad Auctions
- AI and offshoring initially raised margins by lowering team cost and increasing efficiency.
- Advertising platforms then expanded auction prices, pushing CACs up and absorbing much of the margin gains.