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Authority Hacker Podcast – AI & Automation for Small biz & Marketers

#295 - Building a $7m Online Empire With Kevin Espiritu

Oct 10, 2022
Gael is joined by Kevin Espiritu, founder of epicgardening.com, who shares his fluff-free methodology for building a $7m online empire. They discuss expanding from a blog to hydroponics, growing a podcast through various platforms, entertaining the audience, selling products directly, challenges of paying talent, running a brand, and online business success stories.
01:03:59

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The shift from ads and sponsorships to e-commerce allowed Epic Gardening to have more control over their audience and sell products directly to them.
  • The COVID-19 pandemic created a surge in gardening interest, which Epic Gardening capitalized on due to their strong presence in the niche.

Deep dives

Transitioning to e-commerce

In 2019, the decision was made to move beyond the monetization models of ads, Amazon affiliates, and sponsorships and venture into e-commerce. This shift was motivated by the desire to have more control and alignment with the audience by selling products directly to them. The first product introduced was a raised garden bed from an Australian brand named Birdies. This was done through a series of pre-orders, and the demand for the product was exceptional. The success of this initial venture led to the realization that e-commerce could be a robust and lucrative business model for Epic Gardening.

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