Creator Science #148: Kevin Espiritu – How Epic Gardening went from a blog to a video empire.
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May 9, 2023 Kevin Espiritu, the founder and CEO of Epic Gardening, reveals his journey turning a simple blog into a thriving video media company with millions of views. He discusses the entrepreneurial mindset that drives his success and the untapped opportunities in traditional industries. Kevin contrasts the dynamics of short-form and long-form content, emphasizing the importance of creating engaging material that resonates with audiences. He also reflects on strategic investments in physical products and the complexities of team dynamics in growing a creative business.
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Epic Gardening's Growth
- Kevin Espiritu started Epic Gardening in 2016, initially earning $400/month.
- It grew to $7.5M in revenue by 2021 through blogging, YouTube, podcasts, and physical products.
Entrepreneur Mindset
- Kevin's entrepreneurial mindset led him to diversify Epic Gardening beyond blogging.
- He prioritized business growth over identifying as a specific type of creator.
Expanding Beyond Blogging
- Despite significant revenue growth from blogging, Kevin diversified into other platforms.
- He recognized the limitations of a single-platform strategy.