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EPISODE DESCRIPTION

Kevin Espiritu is the founder and CEO of Epic Gardening. Epic Gardening has a simple mission: to help people around the world learn how to grow fresh, healthy food, no matter where they live.

And they’ve done a really good job of that – with nearly 300 MILLION views on their YouTube videos alone, Epic Gardening is one of the biggest names in the gardening space. Not only that, but Epic Gardening generates millions of dollars in revenue every year.

And while they may be most known for their multi-platform video content, Epic Gardening began as a blog. Kevin’s team began doing video just a few years ago, but that decision fueled their rapid growth.

So in this episode, you’ll learn:

• How Epic Gardening transitioned from a blog to a media company
• How Kevin operates more like an entrepreneur than a creator
• Why there may be opportunity in old industries
• And how to create things that other people just aren’t willing to

Full transcript and show notes

Follow Kevin on YouTube / TikTok / Instagram / Facebook / Pinterest

Kevin's Website

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TIMESTAMPS

00:00 - The YouTube Gardening Empire

01:37 - Kevin Quits His Job to Build Epic Gardening

05:31 - Being an Entrepreneur First

10:43 - There is Massive Opportunity in Old Niches

14:14 - Evaluating Trends and Staying Ahead

18:17 - Short Form vs Long Form Content

20:20 - YouTube Shorts Audiences are Different than Longform

22:01 - Investing $30k into 1st Physical Products

25:01 - TikTok and YouTube KPIs to Look at

26:00 - Asking People For Help 

26:50 - How Should a New Creator Start?

28:29 - SEO is Important for Creators

29:39 - YouTube SEO

30:51 - How to Make the Best Video in Your Niche

33:05 - Managing Video Production is Hard

35:00 - Hiring and Managing People as a Creator

40:34 - How to Evaluate Ideas and Opportunities

44:49 - Copycats Can Only Grow So Big

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RECOMMENDED NEXT EPISODE

→ #25: Eric Jorgenson

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