Creator Science

#148: Kevin Espiritu – How Epic Gardening went from a blog to a video empire.

May 9, 2023

Kevin Espiritu, the founder and CEO of Epic Gardening, reveals his journey turning a simple blog into a thriving video media company with millions of views. He discusses the entrepreneurial mindset that drives his success and the untapped opportunities in traditional industries. Kevin contrasts the dynamics of short-form and long-form content, emphasizing the importance of creating engaging material that resonates with audiences. He also reflects on strategic investments in physical products and the complexities of team dynamics in growing a creative business.

49:58

Creator website

Episode guests

Kevin Espiritu

AI Chapters

Episode notes

Intro

2min

From Hobby to Media Empire: The Epic Gardening Journey

16min

Navigating the Ephemeral Nature of Short-Form Content

4min

Navigating Short-Form and Long-Form Content Strategies

2min

Investing in Growth: Gardening Business Insights

9min

Crafting Superior Gardening Videos: A Deep Dive into Production Processes

5min

Navigating Growth and Team Dynamics in Content Creation

14min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Kevin Espiritu is the founder and CEO of Epic Gardening. Epic Gardening has a simple mission: to help people around the world learn how to grow fresh, healthy food, no matter where they live.

And they’ve done a really good job of that – with nearly 300 MILLION views on their YouTube videos alone, Epic Gardening is one of the biggest names in the gardening space. Not only that, but Epic Gardening generates millions of dollars in revenue every year.

And while they may be most known for their multi-platform video content, Epic Gardening began as a blog. Kevin’s team began doing video just a few years ago, but that decision fueled their rapid growth.

So in this episode, you’ll learn: