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9min chapter
#148: Kevin Espiritu – How Epic Gardening went from a blog to a video empire.
Creator Science
Investing in Growth: Gardening Business Insights
This chapter delves into the decision-making process behind a significant $30,000 investment in physical products, such as raised garden beds, highlighting the stresses and strategies involved. The conversation shifts to the nuances of e-commerce, customer journey tracking, and the effectiveness of selling low-cost products. Additionally, the speakers share valuable insights on content creation techniques, SEO strategies, and the importance of adapting to evolving platforms like TikTok and YouTube.
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