Kevin Espiritu, an expert in gardening, shares his journey of building Epic Gardening into a successful site. They discuss topics such as compounding audience growth through social channels, brand sponsorships and custom affiliate deals, and becoming an authority in your niche. They also explore strategies for saving time and resources, the benefits of using Facebook groups to enhance content, and negotiating commissions with affiliate sites. Additionally, they touch on starting a daily podcast, efficient time management, and improving website content.