Colleen Schnettler, a developer and co-founder of Hello Query, dives into her startup journey focused on embedding custom reporting features in SaaS applications. She shares valuable insights gained from recent customer interviews that led to a pivotal shift in their strategy. The discussion highlights the balance between product quality and launching minimum features, as well as techniques for effective customer outreach. Colleen also reflects on the importance of understanding user problems, ensuring that their product aligns with real customer needs.

Colleen Schnettler, founder of SaaS Marketing Gym, and Tyler King, CEO of Less Annoying CRM, dive into the shifting landscape of SaaS for 2025. They debate the decline of bootstrapping in the SaaS world and the challenges posed by AI, emphasizing that human creativity remains irreplaceable. The conversation highlights the need for authentic marketing strategies in an increasingly competitive market. Colleen and Tyler also share insights on leveraging customer support and building genuine connections in a tech-driven environment.

Colleen Schnettler, a developer and entrepreneur, shares her journey as the co-founder of Hello Query, previously known as Hammerstone. She candidly discusses the emotional trials of co-founder conflicts and emphasizes the value of open communication. The conversation dives into their decision to pivot their product offering to a SaaS solution focused on internal reporting, highlighting the challenges and lessons learned along the way. Colleen also shares insights on finding product-market fit in a competitive landscape.

Colleen Schnettler, co-founder of Hammerstone.dev, is a self-taught Rails developer and military spouse. In this insightful discussion, she shares her journey from a stay-at-home mom to a tech entrepreneur. Colleen dives into the challenges of custom reporting, navigating product-market fit, and the ups and downs of startup life. She also reveals the motivations behind joining TinySeed and discusses the risks and ambitions ahead for her AI-powered chatbot business, which is evolving into Hello Query.

Colleen Schnettler, co-founder of Hello Query and an experienced startup entrepreneur, dives into her journey of pivoting in the SaaS landscape. She reflects on the emotional challenges after a co-founder breakup and reigniting her passion for shipping products. Colleen discusses the tough decisions surrounding market viability for her AI-assisted SQL report builder, weighing the needs of internal BI teams against marketing insights. Her stories highlight resilience, the importance of feedback, and navigating the complexities of product development in the ever-evolving tech world.