The Panel SaaS predictions for 2025 – Colleen Schnettler and Tyler King
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Jan 24, 2025 Colleen Schnettler, founder of SaaS Marketing Gym, and Tyler King, CEO of Less Annoying CRM, dive into the shifting landscape of SaaS for 2025. They debate the decline of bootstrapping in the SaaS world and the challenges posed by AI, emphasizing that human creativity remains irreplaceable. The conversation highlights the need for authentic marketing strategies in an increasingly competitive market. Colleen and Tyler also share insights on leveraging customer support and building genuine connections in a tech-driven environment.
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Bootstrapping SaaS is Getting Harder
- Bootstrapping SaaS is becoming harder due to shorter attention spans and increased competition.
- AI is making it easier to create "crappy little apps," increasing the noise and making it harder to stand out.
Focus on Legacy SaaS
- Focus on building "legacy" products that AI-driven startups can't easily replicate.
- Concentrate on more complex SaaS products that require deeper expertise.
Competition from DIY AI Solutions
- Bootstrapped SaaS faces competition not only from existing players but also from the potential of individuals building their own solutions using AI.
- This new factor, combined with existing competition, makes the SaaS landscape increasingly challenging.