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The Panel
SaaS predictions for 2025 – Colleen Schnettler and Tyler King
Jan 24, 2025
Colleen Schnettler, founder of SaaS Marketing Gym, and Tyler King, CEO of Less Annoying CRM, dive into the shifting landscape of SaaS for 2025. They debate the decline of bootstrapping in the SaaS world and the challenges posed by AI, emphasizing that human creativity remains irreplaceable. The conversation highlights the need for authentic marketing strategies in an increasingly competitive market. Colleen and Tyler also share insights on leveraging customer support and building genuine connections in a tech-driven environment.
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Quick takeaways
- Bootstrapping a SaaS business is becoming increasingly challenging due to market saturation and fierce competition, signaling a shift for new entrepreneurs.
- As AI technology reshapes the development landscape, the balance between automation and human creativity remains vital for delivering quality user experiences.
Deep dives
Challenges in the SaaS Landscape
In 2025, starting a new SaaS business is expected to become more challenging due to increasing competition and market saturation. Entrepreneurs face difficulties in capturing consumer attention, especially with the prevalence of numerous low-quality apps flooding the market. Existing SaaS products may not experience the same level of difficulty, but the overall landscape suggests that differentiation and customer acquisition are becoming significantly harder. Founders are cautioned to be aware of the evolving dynamics as AI tools impact search and discovery, complicating the process of attracting users.
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