Tyler King

Colleen Schnettler, founder of SaaS Marketing Gym, and Tyler King, CEO of Less Annoying CRM, dive into the shifting landscape of SaaS for 2025. They debate the decline of bootstrapping in the SaaS world and the challenges posed by AI, emphasizing that human creativity remains irreplaceable. The conversation highlights the need for authentic marketing strategies in an increasingly competitive market. Colleen and Tyler also share insights on leveraging customer support and building genuine connections in a tech-driven environment.

Tyler King, co-founder and CEO of Less Annoying CRM, shares his unexpected journey from computer science student to successful entrepreneur. He discusses the challenges of leading during the 2008 recession and pivoting from a traditional job to founding his CRM company to simplify processes for small businesses. Tyler reveals insights about moving from San Francisco to St. Louis for cost efficiency, the significance of nurturing a fulfilling work culture, and the perks of being a bootstrapped company that prioritizes innovation and customer satisfaction.