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14min chapter
SaaS predictions for 2025 โ Colleen Schnettler and Tyler King
The Panel
Navigating the Future of Marketing Strategies
This chapter examines the evolving landscape of marketing, focusing on the anticipated decline of social media investments and a shift towards platforms like YouTube. The speakers discuss the effectiveness of different strategies across various platforms while highlighting the importance of human connection and authentic content in customer engagement. Additionally, they reflect on the challenges of customer acquisition and the impact of traditional and modern marketing approaches in a rapidly changing digital environment.
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