
The Panel
When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson and Brian Casel bring together a panel of sharp minds from the indie tech world to tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.
Latest episodes

9 snips
Jul 4, 2025 • 1h 7min
What's in Justin's Buckets?
Justin reveals his various business projects, detailing which ones are profitable and which require the most time. He discusses the Podcast Standards Project, advocating for integrity in podcasting. The conversation also touches on personal investment strategies and the challenges of running a business while balancing family life. Additionally, the benefits and dynamics of remote collaboration are explored, along with insights on the emotional resilience needed in the entrepreneurial journey.

14 snips
Jun 20, 2025 • 1h 9min
"Happy little shovels"
Brian Casel shares insights on launching BuilderMethods.com, highlighting how to grow an email list effectively. The discussion emphasizes crafting engaging newsletters and balancing resources while tackling multiple projects. They explore innovative newsletter strategies, discuss the role of user feedback, and reflect on the challenges of creative work amid busy schedules. Future hiring trends and the dynamics of Rails development add intriguing layers to the conversation, making for a rich dialogue on entrepreneurship and audience engagement.

29 snips
Jun 13, 2025 • 1h 23min
Brian Launches His New Project
Brian dives into the launch of his innovative new website, discussing the challenges of creating engaging video content in 2025. The duo debates whether to target junior or professional software developers and whether starting another podcast is worthwhile. They also touch on the emotional rollercoaster of sports fandom, navigating costly video hosting, and the necessity of keeping course content fresh. Their insights on YouTube analytics reveal strategies for success in a shifting digital landscape!

28 snips
Jun 6, 2025 • 1h 32min
Changed my mind: AI is actually good for coding
Adam Wathan, the creator of Tailwind CSS, shares his evolving perspective on AI in coding, revealing how it's reshaping his business. He discusses the integration of AI tools in front-end development, highlighting their ability to simplify complex tasks. Wathan emphasizes the importance of collaboration between developers and AI, explaining how it enhances productivity. He also reflects on the balance between automation and creativity, mentioning personal projects that harness AI's potential for innovation.

34 snips
May 30, 2025 • 1h 9min
Back from London UK – so much to talk about
Justin shares insights from a vibrant podcasting conference in London, reflecting on the evolving landscape of the medium. The duo wrestles with the challenges of inviting guests and considers the potential for live formats. They discuss demographic shifts, noting younger audiences moving towards YouTube, while older listeners stick to traditional platforms. Justin's optimistic outlook on Apple Podcasts and the ongoing struggle for startups highlights the pressing need for innovation in content delivery and audience engagement.

21 snips
May 16, 2025 • 1h 18min
Brian's launch – how did it go?
Listen in as Brian shares his rollercoaster experience launching Instrumental Components, revealing the fears of not making sales and the technical hurdles he faced. The duo dives into the function of AI in software development and the debate between hiring help versus going solo. Pricing strategies and marketing techniques get a thorough analysis, alongside insights on crafting a strong product identity. They also discuss the evolving landscape of subscription models and the importance of community support in driving success.

24 snips
May 9, 2025 • 1h 27min
"I hit my initial goal for my business – what's next?"
Justin grapples with strategic choices for his business after reaching initial success, while Brian prepares for a new product launch. They discuss the importance of messaging in entrepreneurship, drawing lessons from politics. There's insight into the challenges of product development and community engagement. They explore the future of SEO, especially with AI advancements like ChatGPT. The conversation emphasizes the significance of authentic connections, balancing personal life with business, and evolving marketing strategies.

14 snips
Apr 25, 2025 • 1h 8min
"Waiting for the Dam to Break" - Jordan Gal's bet on voice AI
Jordan Gal, founder of Rosie, is reshaping the AI landscape for small businesses. He discusses the necessity of user-friendly marketing strategies, prioritizing authentic connections over typical B2B methods. Gal touches on the risks and rewards of AI in startups, calling attention to the evolving role of voice AI amidst economic changes. He emphasizes the importance of understanding your audience and adapting business approaches to current customer behaviors, all while navigating the complex relationship between humans and AI.

29 snips
Apr 4, 2025 • 1h 14min
Figuring out what to do next (Adam Wathan)
Adam Wathan, creator of the popular Tailwind CSS framework, discusses the ongoing challenges of motivation in running a successful business. He reflects on the emotional toll of entrepreneurship and the uncertainty of launching new products. The conversation dives into the power of video content and personal branding, exploring how authentic expressions can enhance customer relationships. Adam also shares insights on navigating growth, the impact of market saturation, and the role of creativity in shaping future endeavors.

13 snips
Mar 21, 2025 • 1h 10min
How do you find Founder-Product Fit?
Val Sopi, founder of Blogmaker.app, and Christian Genco, founder of FileInbox.com, share insights on launching new SaaS products in 2025. They discuss the importance of finding 'founder-product fit' beyond mere revenue and strategies for validating ideas. The duo dives into their experiences dealing with competition and balancing work with personal life. Christian shares thoughts on using AI tools for rapid development while Val reflects on niche markets with low competition. Their candid conversation offers valuable perspectives for aspiring SaaS entrepreneurs.