The Panel Filtering out bad ideas
26 snips
Nov 26, 2025 Dive into the launch of Filterhawk, a game-changer for tackling Gmail's filtering headaches. Brian details how he built the app in just a week, leveraging AI to streamline development. Discover strategies for effective SaaS marketing and insights from Transistor's Black Friday sales. Justin shares data on customer engagement and retention, and they discuss the evolving role of developers as AI-driven product architects. Tune in for tips on aiding teams in adopting new technologies and building strong communities around innovation.
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Building A Tool For Personal Use
- Brian built FilterHawk as a replacement for Gmail's filters because Gmail's filter UI is chaotic and unreliable.
- He uses it personally and launched it quickly but intentionally got zero paying customers to avoid long-term support obligations.
Design From Sample Data
- Generate a JSON sample dataset before designing UI so the interface fits real data fields and edge cases.
- Use that sample data to prompt the model to produce accurate mockups and interactions.
AI-First Production Is Practical Now
- Brian built the entire app and marketing site using AI tools without hand-coding a single line.
- He directed and refined outputs, showing design and architecture still require human decisions.