The Panel "What happens when engineering outpaces marketing?" – Jordan Gal
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Jan 16, 2026 
Jordan Gal, founder of the AI-powered call answering service Rosie, dives into the transformative impact of AI on engineering and marketing. He discusses how recent advancements in AI tooling have shifted expectations, making it easier—and cheaper—to innovate. Jordan emphasizes the need for teams to embrace new workflows and adapt their strategies, as traditional roles evolve. He predicts that while marketing becomes saturated, unique human creativity will stand out. Lastly, he offers insights into the changing landscape of startup funding as the marketplace evolves.
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Holiday Break Accelerated AI Acceptance
- AI model quality and holiday downtime triggered a rapid social acceptance shift among top engineers.
- Jordan noticed a preference cascade where skepticism faded and engineers publicly adopted AI tools.
Mistake Cost Fell; Specs Can Be Looser
- The cost of engineering mistakes dropped toward zero, so product tickets no longer need exhaustive specs.
- Jordan argues a 3/10 ticket plus rapid engineer prototyping now outperforms 8/10 perfect specs.
Product Management Gains Importance
- The product manager role is more critical but must loosen control and move faster.
- Brian says product strategy remains highest value while PMs adapt to engineering's new speed.