Startups For the Rest of Us Episode 761 | TinySeed Tales s4e7: Identifying Pain Points
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Feb 27, 2025 Colleen Schnettler, co-founder of the SaaS startup Hello Query, dives into her journey of solo founding and discovering customer pain points. She shares the challenges of refining her product vision after pivoting from engineering managers to marketing data analysts. Colleen talks about the excitement of landing her first paying customer while grappling with critical UI feedback. The discussion also covers the importance of adapting to user insights, setting early pricing, and ensuring clarity through retreats to navigate the competitive landscape.
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Initial Target Market Pivot
- Colleen Schnettler initially targeted engineering managers with her reporting tool.
- Early excitement fizzled as it didn't solve a core pain point, despite initial interest.
Pivot Timing
- Determining when to pivot is challenging, as success stories exist for both quick pivots and long-term persistence.
- Colleen's decision was based on her feeling and the lack of a unique angle in the embedded reporting space.
Founder Retreat
- Colleen took a week-long retreat in the woods to reflect on her business direction.
- This time allowed her to decide on pivoting her product's focus.