In this episode of TinySeed Tales, Rob Walling checks in with Colleen Schnettler, co-founder of Hello Query, as she discusses finding customer pain points.

Colleen, now solo, navigates the challenge of refining her product vision. After a period of introspection, Colleen shares her decision to pivot from targeting engineering managers to focusing on marketing data analysts. She discusses the insights gained from hiring a marketing coach and the excitement of landing her first paying customer, despite some critical feedback on her product's UI.

Topics we cover: 

• (1:50) – Early product excitement fizzles out
• (5:14) – When is it time to move on from an idea?
• (8:57) – Helping marketers build better reports
• (13:03) – Setting early pricing
• (14:02) – Determining how much to polish an MVP
• (17:36) – Predicting what’s ahead

Links from the Show: 

• SaaS Institute
• TinySeed
• Colleen Schnettler (@leenyburger) | X
• Colleen Schnettler (@leenyburger.bsky.social) | Bluesky
• Hello Query

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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