Startups For the Rest of Us Episode 759 | TinySeed Tales s4e6: Does AI + Pivot = Success?
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Feb 20, 2025 Colleen Schnettler, co-founder of Hello Query and an experienced startup entrepreneur, dives into her journey of pivoting in the SaaS landscape. She reflects on the emotional challenges after a co-founder breakup and reigniting her passion for shipping products. Colleen discusses the tough decisions surrounding market viability for her AI-assisted SQL report builder, weighing the needs of internal BI teams against marketing insights. Her stories highlight resilience, the importance of feedback, and navigating the complexities of product development in the ever-evolving tech world.
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Colleen's Pivot to Podcasting
- Colleen felt stressed after the co-founder breakup and wanted to try a different idea.
- She built GetPodcastLeads.com to solve her podcast sponsorship problem, but the market wasn't viable.
Shipping Muscle and AI Experimentation
- Colleen knew podcasting was a tough market but built GetPodcastLeads to regain her shipping momentum.
- Building the product helped her experiment with AI APIs and gain confidence.
Back to Hello Query
- Colleen returned to her original idea, Hello Query, after her podcasting venture.
- She realized her unfair advantage was her two years of experience in internal reporting.