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Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting
Feb 6, 2025
Colleen Schnettler, a developer and co-founder of Hello Query, dives into her startup journey focused on embedding custom reporting features in SaaS applications. She shares valuable insights gained from recent customer interviews that led to a pivotal shift in their strategy. The discussion highlights the balance between product quality and launching minimum features, as well as techniques for effective customer outreach. Colleen also reflects on the importance of understanding user problems, ensuring that their product aligns with real customer needs.
15:47
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Quick takeaways
- Conducting focused customer interviews is crucial for startups as they help refine product vision and guide strategic pivots effectively.
- Hello Query aims to differentiate itself by prioritizing data accessibility, allowing users greater control over their data compared to competitors.
Deep dives
The Importance of Focused Customer Interviews
Conducting focused customer interviews has become essential for steering the direction of the startup. It is not just about gathering feedback; the conversations must be structured to extract actionable insights. Colleen utilized her interviews to refine the vision for Hello Query, realizing that her potential users’ customers need the ability to build their own reports rather than relying only on a standalone processing tool. Through these targeted discussions, she and her team recognized the necessity to pivot towards embedding their solution within existing SaaS applications, ensuring greater value for users.
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