Startups For the Rest of Us Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting
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Feb 6, 2025 Colleen Schnettler, a developer and co-founder of Hello Query, dives into her startup journey focused on embedding custom reporting features in SaaS applications. She shares valuable insights gained from recent customer interviews that led to a pivotal shift in their strategy. The discussion highlights the balance between product quality and launching minimum features, as well as techniques for effective customer outreach. Colleen also reflects on the importance of understanding user problems, ensuring that their product aligns with real customer needs.
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Noisy Interviews
- Rob Walling recalls a past experience with Drip where customer interviews yielded a seemingly obvious conclusion.
- Despite appearing clear in retrospect, he initially had low confidence in the direction.
Balancing Confidence and Gut
- Colleen Schnettler acknowledges the challenge of interpreting customer interview feedback.
- She combines a 50% confidence level from interviews with her existing gut feeling about the product direction.
Competition and Differentiation
- Colleen Schnettler identifies competitors offering embedded reporting solutions.
- She aims to differentiate Hello Query by focusing on data-heavy companies whose users prefer direct data access over visual interfaces.