Startups For the Rest of Us

Episode 753 | TinySeed Tales s4e3: Co-Founder Conflicts + Renaming a Business

27 snips
Jan 30, 2025
Colleen Schnettler, a developer and entrepreneur, shares her journey as the co-founder of Hello Query, previously known as Hammerstone. She candidly discusses the emotional trials of co-founder conflicts and emphasizes the value of open communication. The conversation dives into their decision to pivot their product offering to a SaaS solution focused on internal reporting, highlighting the challenges and lessons learned along the way. Colleen also shares insights on finding product-market fit in a competitive landscape.
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ANECDOTE

Co-founder Conflict and Resolution

  • Colleen Schnettler and her co-founder Aaron had a major disagreement, leading to discussions of splitting up.
  • They ultimately resolved their conflict after honest conversations about commitment and life goals.
INSIGHT

Importance of Early Conflict Resolution

  • Addressing co-founder disagreements early on is crucial, even if difficult.
  • This prevents larger implosions as the company grows and financial stakes increase.
ADVICE

Direct Communication is Key

  • Address issues directly with the person involved, rather than discussing them with others.
  • Colleen realized she should have communicated her concerns to Aaron sooner.
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