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Startups For the Rest of Us
Episode 753 | TinySeed Tales s4e3: Co-Founder Conflicts + Renaming a Business
Jan 30, 2025
Colleen Schnettler, a developer and entrepreneur, shares her journey as the co-founder of Hello Query, previously known as Hammerstone. She candidly discusses the emotional trials of co-founder conflicts and emphasizes the value of open communication. The conversation dives into their decision to pivot their product offering to a SaaS solution focused on internal reporting, highlighting the challenges and lessons learned along the way. Colleen also shares insights on finding product-market fit in a competitive landscape.
23:10
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Quick takeaways
- Colleen and Aaron's experience highlights the crucial role of open communication in resolving co-founder conflicts and aligning partnership goals.
- The rebranding to Hello Query exemplifies their strategic pivot towards a true SaaS offering to better meet market demands.
Deep dives
Navigating Co-Founder Conflicts
Colleen and her co-founder faced significant conflict in their partnership when Colleen transitioned to working full-time on their startup while Aaron remained part-time due to family commitments. This imbalance heightened tensions, leading Colleen to feel immense pressure to make the business work, especially after losing a substantial consulting income. The situation culminated in an emotional confrontation that spanned several days, where both co-founders openly discussed their commitment levels, personal goals, and the future of their partnership. Ultimately, they reached a resolution, realizing the value of their complementary skills and reaffirming their desire to work together, which significantly improved their communication and relationship moving forward.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode