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Startups For the Rest of Us
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev
Jan 16, 2025
Colleen Schnettler, co-founder of Hammerstone.dev, is a self-taught Rails developer and military spouse. In this insightful discussion, she shares her journey from a stay-at-home mom to a tech entrepreneur. Colleen dives into the challenges of custom reporting, navigating product-market fit, and the ups and downs of startup life. She also reveals the motivations behind joining TinySeed and discusses the risks and ambitions ahead for her AI-powered chatbot business, which is evolving into Hello Query.
26:08
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Quick takeaways
- Colleen Schnettler's journey from a self-taught developer to co-founding Hammerstone.dev exemplifies resilience and the ability to adapt within the tech industry.
- The founders recognized that enhancing product positioning and actively listening to customer feedback were essential for improving sales and meeting market needs.
Deep dives
Colleen Schnettler's Journey as a Founder
Colleen Schnettler, a self-taught Ruby on Rails developer, transitioned from being a stay-at-home mom to co-founding Hammerstone.dev, which specializes in developer tools. Initially, she sought flexible remote work before realizing her potential in the tech industry. Through persistence and years of dedication, she overcame the challenges of learning to code while managing her responsibilities as a military spouse and mother. Colleen's atypical journey underscores the idea that determination and adaptability can lead to success, despite societal perceptions about traditional paths in technology and entrepreneurship.
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