Startups For the Rest of Us Episode 763 | TinySeed Tales s4e8: One Last Pivot
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Mar 6, 2025 Colleen Schnettler, co-founder of Hello Query and a talented developer, shares her entrepreneurial journey in search of product-market fit. She dives into her struggles with cold outreach and navigating a complex data landscape. Colleen discusses the pivotal moments that prompted her to pivot her target audience and reassess product direction. With two paying customers, she emphasizes the urgency of setting a timeline for traction and the importance of defining her value proposition, inspiring reflections on resilience in the startup world.
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Cold Outreach Struggles
- Colleen Schnettler tried cold LinkedIn outreach for marketing data analysts, but had a low response rate.
- The few marketers she spoke with felt overwhelmed with data and didn't see the database as a solution.
Marketer Data Sources
- Marketers have many data sources like Mixpanel and product analytics tools, but often overlook their primary database.
- They use data aggregators like Segment, which pull in data from various sources.
Data Aggregator Challenges
- Colleen considered becoming a data aggregator, but the market is crowded, and maintaining integrations is difficult.
- She lacked a unique angle to compete with established players like Segment.
