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Startups For the Rest of Us
Episode 763 | TinySeed Tales s4e8: One Last Pivot
Mar 6, 2025
Colleen Schnettler, co-founder of Hello Query and a talented developer, shares her entrepreneurial journey in search of product-market fit. She dives into her struggles with cold outreach and navigating a complex data landscape. Colleen discusses the pivotal moments that prompted her to pivot her target audience and reassess product direction. With two paying customers, she emphasizes the urgency of setting a timeline for traction and the importance of defining her value proposition, inspiring reflections on resilience in the startup world.
15:20
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Quick takeaways
- Colleen Schnettler emphasizes the necessity of a clear value proposition and measurable goals to effectively engage customers in a competitive market.
- As she approaches the end of her funding runway, Colleen reflects on the importance of setting a deadline to reassess her startup's viability and consider an exit strategy.
Deep dives
Challenges in Finding Product-Market Fit
Colleen Schnettler faces significant hurdles while seeking product-market fit for her startup. Initially targeting engineering managers, she shifted her focus towards marketers, only to find this segment crowded and unresponsive. Despite extensive effort through cold outreach and newsletters, many marketers express a need for data tools but see them as non-essential. This lack of urgency and overwhelming data options leads her to reevaluate her approach, realizing that entering a competitive market without a unique angle poses substantial challenges.
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