Open Threads Choosing & Sustaining Product Ideas w/ Colleen Schnettler
Dec 27, 2023
Colleen Schnettler, founder of HelloQuery, discusses choosing the right product idea, converting a service into a SaaS, evaluating potential ideas, audience growth, survivorship bias, and looking back on mistakes.
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ClarityFlow's Journey
- Brian Douglas started ZipMessage, later ClarityFlow, and took funding in 2021.
- After three years, ClarityFlow isn't profitable, requiring a shift to side-project status.
Choosing Product Ideas
- Evaluate product ideas based on existing market demand and competition.
- Avoid solely converting services into SaaS, as they have different premises.
Refine's Pivot
- Colleen Schnettler's 'Refine' product, a filter builder, had initial success with a large contract.
- However, it transitioned into productized consulting, and Rails developers rarely pay for gems.