Challenges of Productizing a Consulting Service in the Software Development Industry

Colleen Schnettler, founder of HelloQuery, joins me for a wide-ranging discussion around the question of choosing the right product idea to commit to as an entrepreneur. 

Brian and Colleen recorded this conversation on November 17th, 2023.

• (00:00) - Colleen Schnettler
• (01:02) - Twitter, Conference, and Podcast friends!
• (02:44) - Transitioning between between ideas
• (03:29) - Joining TinySeed
• (04:28) - the ZipMessage to Clarityflow story (as of Nov 2023)
• (15:55) - Emotional Runway
• (17:20) - Choosing a product idea
• (21:07) - Converting a service into a SaaS
• (25:34) - Riding a wave
• (29:31) - Evaluating potential ideas
• (33:05) - Validating ideas before building
• (40:34) - Audience growth vs. not
• (44:41) - What are you optimizing for?
• (50:05) - Survivorship bias
• (51:43) - Looking back on mistakes
• (54:04) - Shipping tiny ideas