ADSN EP11 (GUEST) – Jenna Menking & Erin Kemp, the founders of Crosswalk, explain why Ariana Grande is both a musical and marketing genius, the problems with traditional market research, and how...
Jul 6, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Introduction
00:00 • 2min
Black Sheep Social Media Group
02:16 • 2min
The Power of Social Media in Country Music
04:18 • 5min
The Importance of Damage Control in Social Media
09:03 • 4min
The Importance of Data Aggregation for Brands
13:12 • 4min
Crosswalk: A Zero Party Data Platform
17:31 • 3min
The Value of Market Research
20:09 • 4min
Abercrombie and Fitch: How to Battle Resistance at the Company Level
24:13 • 3min
The Importance of Storytelling in Consulting
27:32 • 4min
The Future of AI
31:46 • 3min