Abercrombie and Fitch: How to Battle Resistance at the Company Level

Sally Kohn: For companies that you're working with and Abercrombie and Fitch has been around a long time, do you encounter resistance at the company level? Do you see that DNA has to change or that there has to be buy in? She says it's really exciting when people do understand the power of what this data can do. "When you're looking at trillions of records on a daily basis of the way that millions of people behave can actually be really meaningful," she adds.