The Importance of Storytelling in Consulting

Aneesh: As much as what we do is numbers, it really is storytelling at its core. It's looking at the narrative surrounding who your current or lapsed high value are in relation to the brand. And so even though you are synthesizing them down, you're really actually painting a picture. Aneesh: The one thing that I don't know why it still surprises me but it does is porn like people are looking at vast amounts of porn and very interesting different ways.