EP11 (GUEST) – Jenna Menking & Erin Kemp, the founders of Crosswalk, explain why Ariana Grande is both a musical and marketing genius, the problems with traditional market research, and how...
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Introduction
Jenna Mankain and Aaron Kemp are the co-founders of Crosswalk, a zero-party data technology platform. Prior to founding Crosswalk, they co-founded Black Sheep Social Media Group, which was acquired by IPG in 2014. Jenna has a computer programming background and I plot twist, have a degree in vocal performance with music school.
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