
EP11 (GUEST) – Jenna Menking & Erin Kemp, the founders of Crosswalk, explain why Ariana Grande is both a musical and marketing genius, the problems with traditional market research, and how...
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The Future of AI
Darren: I think the true value of what we sit on is data. We help our clients unlock a lot of learning right now through more manual processes with actually pulling it using data scientists to make meaning out of numbers but I think the future really lies within AI. The winners in this space are people who can switch from a mindset of a focus group and a panel to understanding that rich learning can actually come from anywhere.
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