EP11 (GUEST) – Jenna Menking & Erin Kemp, the founders of Crosswalk, explain why Ariana Grande is both a musical and marketing genius, the problems with traditional market research, and how...
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The Importance of Data Aggregation for Brands
Genonie B is the founder and CEO of Black sheep, a digital marketing agency. The company uses data aggregation to help brands make more targeted focus decisions on how to serve their customers. In an interview with Cevallos, Genonie explains why she believes this approach was right for her business at the time.
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