The Value of Market Research

The focus group has always been the one thing that's been consistent to be able to either prove or disprove in a way that you as a brand need for validation of one thing or another. I think there is value in it, right? Because an attitudinal piece is something that we can use, our AI, we can use technology, we can used all of this to try to figure out. But at the end of the day, the reason that you abandoned a pair of blue jeans in one cart and then when bought it somewhere else is something that you would have to kind of maybe ask with a survey in real time as you're doing it. And so then the answers come back