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Social Media Marketing Podcast

YouTube Ad Strategy: A New Way to Grow Your Leads and Sales

Jun 1, 2023
52:25

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • YouTube's video-first format and engaged audience make it an ideal space for brands to showcase their value and establish thought leadership.
  • Advertisers must re-evaluate their ad strategies and focus on audience-based targeting and creating content that aligns with YouTube's goal of improving user experience and session duration.

Deep dives

The Importance of YouTube Ads

YouTube ads have become a powerful marketing tool due to the platform's immense growth and user engagement. With an increasing number of people treating YouTube as a primary source of content, it offers a unique opportunity for brands to reach a highly engaged audience. YouTube's emphasis on user experience and the platform's social media/search engine dynamic make it an ideal space for brands to showcase their value and establish thought leadership. Advertisers can leverage YouTube's video-first format, unmuted audio, and longer session durations to create compelling ads that effectively engage and influence viewers.

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