How to Optimize Your YouTube Ads

YouTube has options to do exact matches versus, you know, whatever they call them is the same thing still with YouTube. There's no real difference whatsoever. The only time I'd be dubious about whether a keyword is going to work or not,. Because I normally keep it very closely knit to the actual topic entitled of the video. But sometimes you go a little bit outside of that when you might say let's pick up a brand name.