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YouTube Ad Strategy: A New Way to Grow Your Leads and Sales
Social Media Marketing Podcast
YouTube Ads: What's Changed?
Sally Kohn: A lot has changed with YouTube ads. She says some people are actually going to not hit the skip button on their favorite YouTubers because they know that that's actually helping the YouTuber, which is good for the brand. Kohn: The biggest obvious thing that's happened is the removal of many types of targeting that have been the bread and butter of running YouTube campaigns.
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