How to Create a Killer Thumbnail in Seven Steps

Don't start with a story. Don't introduce yourself. Don't have a brand logo spinning around. You'll just lose all your audience immediately. So as soon as one presses play, they know they're in the right place. They know that they've clicked the video and they're going to get what you've said they were going to get. I would almost go one stage further if it's possible and say if you had like the seven best ways to create a thumbnail, you could even start with like, all right, the first way, let's get into it. Because they already know what the video thumbnail is going to be about.