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YouTube Ad Strategy: A New Way to Grow Your Leads and Sales

Social Media Marketing Podcast

CHAPTER

The Importance of Tension in Education

Tension is normally used with urgency or scarce, T or same times running out, places running out. But you can't really easily do that with a YouTube video. You just say to them, you're getting to choose who you want to be today. And then you move into the A of educators, which is adapt. So this is the second day, but the second day is adapt. What's really nice to be able to tell people, it wasn't always easy and it wasn't perfect.

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