The Impact of YouTube's Conversion Focus Campaigns

YouTube shifted from a bidding war strategy, so to speak, like the good old days of Google advertising almost where you say, well, I'm willing to pay this much to be right at the top with my ad on the Google interface. It's same with YouTube. The whole reason why they did this is because they want to make sure that people stay on the platform. You can get four times more expensive traffic by doubling your click-through rates.