How to Increase Your CPM on YouTube

In the olden days, it was like maximized for click-through rate. But now what you're saying is that because YouTube wants to keep people on platform so that they can display more ads and also allow them to have a longer session duration. And then when you think it through, so there's a formula that is the kind of the mathematics of running a YouTube ad campaign. You've got your CPM divided by your click-through rates, right? Multiply by your conversion rates on your website. That'll be your cost per acquisition of customer new customer.