Future of StoryTelling (FoST) The Neuroscience of Good Storytelling — Paul J. Zak
14 snips
Nov 17, 2022 AI Snips
Chapters
Transcript
Episode notes
Market Demand for Stories
- Stories and experiences can have broad market appeal.
- Brain signals can indicate demand for specific experiences.
Storytelling Structure
- Grab attention before building emotional resonance in stories.
- Emotional resonance activates reward pathways, creating craving for more.
Measuring Immersion
- Immersion can be measured neurologically in real-time using smartwatches.
- This method infers brain activity from subtle changes in cranial nerve activity.