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The Neuroscience of Good Storytelling — Paul J. Zak
Future of StoryTelling (FoST)
Immersion - How to Create Better Stories?
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Paul Zach: Most of the stories that get told these days, we don't know fundamentally whether the stories we're making are good or bad. The question we asked is when do stories or experiences capture a large market? Could there be an indicator that there is demand for this kind of experience in a larger set of individuals? We were tasked by the US government to see if we can identify signals in the brain that in combination would predict accurately what people would do after a story or after an experience. What we ultimately discovered was a set of signals from the brain that I believe capture the value that our brains get from experiences with social content. No one's ever done that before at scale.
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