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The Neuroscience of Good Storytelling — Paul J. Zak
Future of StoryTelling (FoST)
How to Measure Neurologic Immersion in Real Time
"I'm still in business because there's no shortage of demand for great stories and great experiences. We're going to continue to want them," he says. "We can infer these third and fourth order very subtle changes in the cranial nerve activity that tells us that quantifies how immersed you are second by second"
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