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The Neuroscience of Good Storytelling — Paul J. Zak
Future of StoryTelling (FoST)
The Neurochemicals of Immersive Storytelling
CNN's John Sutter talks about the neurochemicals of immersive storytelling. He says his lab measures changes in neurochemicals because it gives them confidence that a story is working. The research was originally done by actually drawing blood, but now they can track other physiological signs as well.
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