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2min chapter
The Neuroscience of Good Storytelling — Paul J. Zak
Future of StoryTelling (FoST)
Introduction
Dr. Paul Zach is a professor at Claremount Graduate University who's been studying that exact question for over two decades. His lab has come up with a measurement that he believes is a powerful tool to help storytellers and marketers not just measure the effectiveness of their stories, but also improve upon them. He recently released a book on the subject called Immersion, the science of the extraordinary and the source of happiness which I can't wait to discuss with him today.
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