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The Neuroscience of Good Storytelling — Paul J. Zak
Future of StoryTelling (FoST)
Is There a Danger in Storytelling?
Not all stories are going to substitute for positive human interaction. Sometimes we want to live in that negative space. There's a real reason that we tell stories as humans very naturally, and learning about fear is important. If we're going to create experiences for consumers, they should be great experiences.
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