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The Neuroscience of Good Storytelling — Paul J. Zak
Future of StoryTelling (FoST)
How to Test Your Creativity and Storytelling
"There's no sense in which immersion replaces creatives. So I'm going to give you an extra power as a creative person to got check your own work and ensure that other people love the content you've created," she says. "If you don't get attention within 15 seconds, it's very difficult to get it back." She adds: 'You have 15 seconds to grab attention'
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