The Neuroscience of Good Storytelling — Paul J. Zak
Future of StoryTelling (FoST)
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How Does Tracking Immersion Affect Education or Training?
There's a strong correlation, positive correlation between immersion and information recall weeks later. Companies like Accenture have been very public about their use of immersion to create more immersive training. They've also found that because immersive training is so metabolically costly, that breaks are important.
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